8th March 2021
International Women’s Day – Change the Game

Silverstone Technology Cluster

Fixing the gender gap is a key indicator of an effective leader in the 21st century, and gender balance is essential to enable transformational business growth. But what does that mean for YOUR business? 

In recognition of International Women’s Day #choosetochallenge, join us to hear how to navigate your way to a high-performing, gender-balanced business.  We are delighted to welcome Julia Muir, the award-winning Founder of the Automotive 30% Club and member of the STC Gender Equality and Diversity Committee to share her pioneering route map designed to help leaders ‘change the game’ in striving for greater business success. 

Hosted by Roz Bird – Chair of STC and Director of Silverstone Park

11:00 Welcome & Introduction
11:10 In conversation with Julia Muir, author of ‘Change the Game’
11:25 ‘Building Inclusive Companies’ Panel – with special guests Penny Weatherup, Volkswagen Audi Group UK, Stuart Miles, MD UK&I Keyloop and Diane Fisher, Strategic Careers Lead Kingsthorpe College (Northants)
11:45 ‘Change In Construction’ Panel – with special guests John Birch, Director Glanville Consultants and Andrew Dudley, BDM Armac Group
11:55 Kindle Special Offer information


Julia will explore how to ‘Change the Game’ sharing her eye-opening new book compelling us to focus on deeds not words, stop the posturing and performative activities, and be a truly inclusive and game-changing leader.

Change the Game highlights:

  • case studies to illustrate how businesses like yours have implemented winning ideas
  • a compelling 5-minute pitch to inspire your team to take action
  • a call to action for men and women, and a clear demonstration of why gender balance helps both
  • reflections on how inclusive business transformation will lead to surviving and thriving in the post-pandemic period

Julia Muir is the CEO of Gaia Innovation Ltd and the award-winning Founder of the Automotive 30% Club, a network of automotive CEOs and MDs working to close the gender gap.

Julia is a Vice President of the Automotive Fellowship International and member of the STC Gender Equality and Diversity Committee. Named in the Financial Times and HERoes top 100 Women in Business Global Champions of Diversity each year for the last four years for her work as the Founder of the Automotive 30% Club, Julia provides advice to members and directs the club’s digital communications and activities such as the ‘Inspiring’ e-zine; a digital lifestyle magazine for the women of the sector to which she contributes comment and opinion pieces. She is also a steering committee member of the Global 30% Club, which is working to appoint more women to FTSE 350 boards. Julia has over 25 years’ experience in automotive retailing, manufacturing, marketing and consulting.

Change the Game by Julia Muir is published by Practical Inspiration Publishing, £14.99 from all good bookstores.
A special promotion to celebrate International Women’s Day will release the e-book version (for Kindle, laptop, tablet or phone) at only 99p, available directly after the event at 12pm – 1pm on March 8th

BOOK HERE to join this inspirational session

TIMINGS: 11.00am – 12.00pm

This event will be held via Zoom.


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