Anicca Digital

20th December 2021


D2N2 Trainer Provider Accreditation supports funded 12-week course for qualifying learners

Anicca Digital, the East Midland’s based premier digital agency, is delighted to announce the launch of a 12-week skills bootcamp which will lead to a high-level qualification from the Digital Marketing Institute (DMI) from January 2022.

Skills Bootcamps are flexible courses that give people the opportunity to build up tech skills and provide expert help reaching an interview with a local employer. They are being developed by the Government as part of the Lifetime Skills Guarantee and Plan for Jobs and will lead to a Level 5 DMI qualification. 

The delivery of this qualification has been made possible after Anicca Digital was awarded the coveted D2N2 Local Enterprise Partnership (LEP) trainer provider accreditation. The new accreditation will help more people develop new skills, awarding 60% to 100% discounts on the cost of a course to those aged 19 and over who qualify.*

Comments Founder and CEO of Anicca Digital, Ann Stanley, “There has never been a more important time to have digital marketing skills, whatever someone’s age or background. The DMI qualification will not only broaden someone’s knowledge, but also set them apart from others in the marketplace. This is a significant opportunity for those living in Leicester or the East Midlands who are new to digital, or those looking to learn new marketing techniques.”

The course consists of 130 hours of guided learning (around 10 hours per week) and can be taken up as part of a work placement via an employer, or through an independent sign-up. Course modules, which are a mix of theoretical and practical sessions include:

Social Media

SEO & Content Marketing

Paid Media & Digital Advertising

Measurement & Analytics

Email Marketing

Video & Display

Web optimisation

Marketing strategy


Fiona Baker, Head of People and Skills at the D2N2 Local Enterprise Partnership added:

“We are delighted to be able to bring skills bootcamps to Leicester. Training in the skills of the future and the skills we know our employers need is critical to our region’s economic recovery and our long-term growth. We are delighted that Anicca has achieved our accredited training status. Ann and her team of digital experts are experienced in delivering DMI training and providing the additional support that learners require”

Each of the sessions is delivered by one of Anicca Digital’s specialists in its Leicester training facility, each Wednesday from January 2022. Those who need remote training outside of the area within the East Midlands can live steam or catch up on each session. Optional and practical ‘recruitment ready workshops’ are also on offer, plus there is the opportunity for two-hours free mentoring from trainers and agency staff. Additional exams, such as the Google Analytics or Google Ad certifications are also available.

See more details on the Anicca website ( along with a detailed breakdown of the course. 

To apply directly, go to the main form here (


For further information, contact Ann, Angela or Katie on

Join the cluster today!

Enjoy all the benefits being a member brings and complete the registration form here.

Join the cluster here
For more information on the stc please contact us

01327 856108

Send us a message
Founding Members: