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Pim van Baarsen


Pim has worked in the motorsport industry for over 20 years in commercial roles, running marketing teams and devising and delivering projects. After working at companies including the Motorsport Industry Association, Xtrac and Haymarket, he has headed up the STC since December 2016.

“Growing up in the Netherlands, I decided pretty early on in life that my future lay in the UK and specifically the area around Silverstone, so when the chance arose to play a meaningful role in the development of that area it was hugely interesting to me. I love my role as we get to work with some of the most amazing businesses and put together some very exciting projects and events.”

Away from work, Pim’s hobbies include films, motorsport, tennis, cooking and creative writing.