Join today

Chris Horton

Performance Projects

Co-founder and Managing Director of Performance Projects, I combine 10 years of engineering expertise gained at Cosworth, with 13 years of innovation, project management and business development with Performance Projects. 

Since incorporating Performance Projects in 2010, I have overseen projects in motorsport, automotive, ultralight mobility and agritech.  2023 sees the company’s work feature in multiple hypercar projects, an international GT3 race program and an autonomous soft fruit transport vehicle.  The latter featured heavily at the global leader for fresh berries inaugural ‘Labour Productivity and Water Shortage’ conference, showcasing innovative solutions to worldwide challenges in food production. 

Of course this work has not been done alone.  The experience has given unique insight into companies across the Silverstone Technology Cluster, from technical specialists and manufacturing companies through to marketing, financial and IP services. 

As part of our work I enjoy world travel, and any excuse to enjoy cars on road and track.

I look forward to supporting the Industry Advisory Group (IAG) and fellow STC members.