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STC a Guiding light for Italian Motorsport

Author: Silverstone Technology Cluster
Published On: 27 November 2024

Global Marketing Architecture, one of the most active promoters of Italian motorsport in the UK, believes RPM, an STC-style Italian organisation is bringing benefit to the sector’s productivity and prosperity in Italy.

GMA founder Matteo Costariol commented: “We, Italy, are the second most active (motorsport) market in Europe, and GMA are members of the RPM Italian Motorsport Network, an organisation that uses the STC as its inspiration to help businesses in the region connect.

“It doesn’t mean we don’t know how to deal and communicate with one another, but an organisation that is there to support the businesses makes it easier and better.”

GMA was one of 18 STC members to exhibit as part of the network’s Innovation Zone at the recent Advanced Engineering Show.

Matteo said: “This is what organisations like RPM and STC can do for its members – bring them to bigger events and put them in front of a much bigger audience like here at Advanced Engineering.

“But it’s more than that. The STC also has its own events that enables the members to get together with other companies and organisations from marine, aerospace, defence and introduce them to companies from niche sectors.

“We don’t really have many events like this for the motorsport companies in Italy, where we get to know one another and hear how we can be part of something bigger.”

Now GMA is inviting STC members to attend its ‘Motorsport Club’ event in May 2025, in the Emilia Romagna region of Italy – renowned for its own cluster of motorsport business activity.

Audiences at GMA’s Motorsport Club event in Italy this year heard from the STC and members Dynisma and Silverstone Composites

Motorsport Club was founded by GMA in 2023 to help promote and strengthen relationships between Italian and British motorsport companies. 2024’s event saw the STC, plus members Dynisma and Silverstone Composites attend to give presentations.

Matteo added: “Italian companies liked the STC presence in 2024 and like British companies – after all, they have worked with them for more than 80 years, since Enzo Ferrari!

“We would welcome the STC members to this event – it means we are not invisible… the connection is different, you get a better feel for people and their companies, a different dynamic.

“We live in an increasingly digital world so meeting people face to face is king – and we Italians like to talk!”

CLICK HERE for more information about Motorsport Club 2025.

Article by Carl McKellar

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