Barriers Addressed at Future Mobility Event

Silverstone Technology Cluster

26th May 2021

At the STC’s Future Mobility Special Interest Group (SIG) event on Thursday May 20th, the latest barriers to adoption and how to overcome them were discussed in a lively on-line event.

The event, supported by MPA Group and chaired by Tomorrow’s Journey’s Chris Kirby, sought to explore the barriers to adoption being faced as well as the innovations to overcome them.

The scene was set in the opening presentation from Dr. David Jarvis and Andrew Jones from Coventry University who presented finding from their study into barriers to adoption of battery electric vehicles. They shared their work looking at the barriers amongst drivers in the UK from the perspective of mass market ICE drivers in a European context, and also offered insights into broader explanatory factors.

This was followed with an in-depth presentation from Barak Sas from Zeelo who shared their views on the future of commuting and the work they are doing to overcome the challenges in the way of creating sustainable commuting solutions.

Ben Boutcher-West from AppyWay then shared his extensive knowledge on the complexities of kerbside management of EVs in cities as well as their innovative approach to overcoming the substantial infrastructure challenges.

Emma Parfitt from Leaseplan followed to share the various solutions that Leaseplan have put in place to transition fleets from ICE to EVs, as well as insights from her own study on the barriers to EV adaption with consumers.

The event closed with a roundtable discussion with Roger Atkins from EV Outlook, Cristiana Pace from Enovation, Simon Holloway from RML, alongside the previous speakers, where a number of the issues raised by the presentation were addressed.

“This was a really interesting event to move the discussion forward” said event compere Chris Kirby. “It is always a good thing to bring together a group of like-minded individuals to discuss pertinent issues. We had some really good questions and comments coming from the audience, so hopefully everybody enjoyed the discussion and found it worthwhile. I certainly did.”

The event recoding can be viewed here.

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